ChatGPT firm OpenAI strikes deal with Vogue owner
OpenAI and global media powerhouse Condé Nast have entered into a partnership, allowing ChatGPT and the AI search engine SearchGPT to feature content from popular publications like Vogue, The New Yorker, and GQ, among others.
This multi-year agreement marks the latest collaboration between OpenAI and major media companies. Media content is highly sought after by tech companies for training their AI models.
However, not all media outlets are on board. Some, like The New York Times and the Chicago Tribune, have resisted these efforts and have taken legal action to protect their content.
The financial details of the OpenAI-Condé Nast deal remain undisclosed.
“We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting,” said Brad Lightcap, OpenAI’s COO.
The rise of social media and digital platforms has disrupted traditional news media business models.
Roger Lynch, CEO of Condé Nast, noted that the partnership with OpenAI offers new revenue opportunities, enabling the company to continue investing in journalism and creative projects.
OpenAI recently launched its AI-powered search engine, SearchGPT, and is actively collaborating with news industry partners to refine the platform. Other partners include Time Magazine, the Financial Times, and the Associated Press.
AI chatbot technology is widely regarded as a major component of the future of internet search. Google, which controls over 90% of the global search market, is also racing to integrate AI tools into its products.
However, the shift toward conversational responses in search engines, rather than simply directing users to links, has raised concerns among media firms that rely heavily on search traffic for revenue and audiences.
Last year, the BBC said it was taking steps to prevent content on its websites from being used by OpenAI and other firms without permission.
The blog post also said the BBC would explore opportunities offered by generative AI “to deliver more value to our audiences and society.”
