“I look out for talent, luck, and preparation when signing artists” – Don Jazzy
Michael Collins Ajereh, a Nigerian music executive popularly known by his nickname Don Jazzy, has shared what he looks for in signing new talent.
He added that the lucky individual also needed good fortune, preparation, and talent.
During an interview with Hauwa Magaji, the Mavin Records boss spoke out about this. He stated that signees should always show their self-worth before and after stardom.
Don Jazzy said;
“I look out for talent, luck, preparation, and being at the right place at the right time. Showcasing yourself is also important, even after someone discovers you.”
When asked if he felt guilty about being taken advantage of, he replied;
“(American rapper) Kanye West says if you cannot use somebody and somebody cannot use you, you are useless. I am grateful that I can be used actually.
That means I am valuable enough to be used for something. I feel like if people can reach out to me for something that they need; it means I am valuable.”
He also revealed how he balances his private and social lives.
“I am not supposed to be an artiste. I and the camera don’t agree. However, I am better now. I actually prefer social media platforms such as Tiktok and Instagram.
I turn down public speaking invitations all the time. If the people in the room are just about 20 or 30 people, and it is a question-and-answer session, I can do it. I don’t even like going live on Instagram.”