I spent N52m to record, and promote my song with Davido and Kizz Daniel – Iyanya
Iyanya Onoyom, a popular Nigerian singer/songwriter, revealed shocking details about how much it costs to create and promote a song in Nigeria.
Specifically, he disclosed via his Twitter account that he spent a staggering sum of N52 million on a collaborative track he recorded with two other music stars, Davido and Kizz Daniel, titled ‘Like’.
This sum covered the recording and production of the song, as well as the video and promotion activities that were done before and after the release.
Iyanya tweeted his shock at the high cost of promotion songs in Nigeria. This has become a popular trend in the music industry.
He also revealed that N27 million was the lowest amount he had ever spent on a song, which occurred in January 2021.
Iyanya encouraged aspiring artists to not be discouraged by his revelations, despite the financial burden they incurred. He encouraged them to stay focused and consistent in their musical endeavors.
“Promoting music has become very expensive, if you are lucky to get a song go viral make you Thank God.”
“The cheapest I have spent on a song since January 2021 is 27m.
When I dropped “LIKE” FT Davido and kizz Daniel, we spent 52 million, song, Video and promotion.
This should not discourage any up-and-coming artiste, you can do it, all you need it’s consistency.”