Mr. Eazi joins Gigi Hadid, DJ Khaled, and others in the Hugo Boss campaign
Oluwatosin Ajibade, a.k.a. Mr. Eazi, a Nigerian singer, has teamed up with a bevy of other American models and celebrities for a high-end fashion house campaign by Hugo Boss.
Mr. Eazi joined British model Naomi Campbell, American DJ DJ Khaled, American model Gigi Hadid, and Senegalese-Italian media personality Khaby Lame for the #BeYourOwnBOSS campaign.
According to Mr. Eazi’s statement, the Nigerian singer was the only African featured in the star-studded Boss campaign.
“The advertising campaign for Spring/Summer 2023 features a star-studded lineup of celebrities including Nigerian artiste Mr Eazi.
“He engaged in some nostalgia posing with an adorable picture taken when he was just a child wearing the new season sweater from Boss.
“The aim is to illustrate Boss’s slogan “Be Your Own Boss”, by telling the story of “the extraordinary path to a life of success” travelled by the celebrities featured in the campaign.
“The brand also enlisted the likes of Colombian pop singer Maluma, US supermodel Gigi Hadid, British model Naomi Campbell, South Korean actor Lee Minho, Italian tennis player Matteo Berrettini, Anthony Joshua and many others from across the world.
“The superstar singer continues his ascent in recent times following a slew of successful releases of songs like Legalize, Patek, and the latest single; Werser, which is getting traction on Tiktok.
“He also tweeted that he will release a couple of projects this year,” the statement said.