Samjiyon lies on the foot of North Korea’s tallest mountain Paektu, which straddles the China-North Korea border. It is known for its winter attractions.
Pyongyang’s propaganda says the mountain is where North Korea’s founder Kim Il Sung battled Japanese occupation forces and launched the revolution. He is the grandfather of current president Kim Jong Un.
It also claims Paektu is where the incumbent’s father, Kim Jong Il, was born.
Samjiyon has been undergoing major redevelopment in recent years, with Mr Kim revealing plans in July to rebuild its airport, convert a military ski base into a resort, and build new railways and hotels for foreign tourists, according to state media.
Mr Kim said plans to “revitalize international tourism” would be aimed at visitors from “friendly” nations.
KCNA reported at that time that the Mount Paektu-Samjiyon zone was envisioned to be a “four-season mountainous tourist area to meet the cultural and emotional needs of the people on the highest level and revitalize international tourism.”
North Korea has only allowed Russian tourists to enter the country since early 2024, amid warming ties between the two nations.
One of the tour companies, Koryo Tours, told the BBC that the North Korean authorities were allowing tourists from any country to join the trips, apart from South Korea. However, the US bans its citizens from traveling to North Korea.
It was only in August last year that North Korea allowed the return of citizens who were locked out because of border controls, one of the last few countries to do so.