How to Create a PPC Budget (And Avoid Overspending) Running PPC campaigns without a clear budget is like shopping without checking your bank account—things can spiral fast. But setting the…
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Keyword Match Types Explained: Broad, Phrase, Exact & Negative When it comes to running successful PPC campaigns—especially on Google Ads—your keywords are everything. But choosing the right keywords isn’t just…
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Launching a PPC campaign without clear goals is like driving with your eyes closed—you’ll burn through your budget and have no idea where you’re headed. The most successful PPC campaigns…
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When Should You Start PPC in Your Marketing Strategy? If you’re building out your digital marketing plan, one question is bound to come up:“When should I start running PPC-ads?” Should…
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A Beginner’s Guide to Setting Up Your First Google Ads Campaign Starting your first Google Ads campaign can feel overwhelming. Keywords, bidding, conversions—it’s a lot. But don’t worry. Once you…
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10 Common PPC Myths (And the Truth Behind Them) Pay-per-click (PPC) advertising can be one of the most effective ways to drive traffic, leads, and revenue. But it’s also surrounded…