Trump poised for billions as stock market deal passes
Donald Trump seems to be in a scramble for funds to cover a $464 million (£365 million) fraud fine. Could the stock market come to his aid?
Trump Media, the operator of the Truth Social social media platform, is on the verge of becoming a publicly traded company following the approval of a majority of Digital World Acquisition Corp shareholders on Friday.
With a stake of at least 58% in the merged entity, Mr. Trump stands to gain nearly $3 billion based on Digital World’s current share prices.
This potential windfall for Mr. Trump is remarkable, considering the uncertainties surrounding the business, highlighted by its own auditor’s warnings of potential failure last year.
Despite numerous warning signs, such as unresolved lawsuits from former business partners and an $18 million settlement Digital World agreed to last year to resolve fraud charges related to the merger plan, backers of Digital World, primarily individual investors rather than Wall Street firms, many of whom appear to be Trump loyalists, remain undeterred.
Following the approval, Digital World’s shares fell more than 13% on Friday, closing at $36.94.
Chad Nedohin, a supporter of the deal, remained optimistic, stating on his show DWAC Live on the video platform Rumble that “This is just the start. There’s no reason to freak out.”
Digital World, also known as DWAC (pronounced D-whack), is a SPAC (Special Purpose Acquisition Company), a shell company formed specifically to acquire and take another firm public.
The company will now be renamed Trump Media & Technology Group and could start trading on the Nasdaq stock exchange under the ticker DJT as soon as next week.
The deal is unlikely to immediately resolve Mr Trump’s most pressing financial issues, such as his New York fraud penalty.
The former president is barred from selling or transferring his shares for at least six months – though the new company could exempt him.
Mr Trump could also try to get a loan, backed by the value of the shares. But in this case, analysts said a bank would probably lend him significantly less than the shares are worth on paper, given the potential risks of the business.
That hasn’t stopped some of his supporters hoping their backing will help.
Mr Nedohin, who describes himself on his website as a Canadian “worship leader” and goes by Captain DWAC on Truth Social, declined to be interviewed.
But on his show this week he urged investors to approve the deal, speculating it could help the former president in his legal battles.
“If the merger is complete Friday at 10 am and Trump all of a sudden has… shares of DJT that’s worth three, four, five $10bn, who knows? He could easily leverage that to get a loan,” he said.
He added: “This is putting your money where your mouth is for free speech, to save your country, potentially losing it all.”
The risk that Digital World shareholders will lose money on their investment is significant, according to analysts.
Share prices are down from the highs they reached after plans to purchase Trump Media were announced in 2021.
But even after Friday’s slide, they still imply Trump Media has a value of almost $5bn, which is a lot given it brought in just $3.3m in revenue in the first nine months of last year and lost nearly $50m.
The merger will provide an influx of more than $200m in cash to Trump Media, which it could use for growth and expansion.
But for now, Truth Social, which launched to the general public in 2022, branding itself as an alternative to major social media platforms like Twitter and Facebook, remains small.
It claims about 8.9 million sign-ups and in regulatory filings, Trump Media warns prospective investors that it does not track metrics like user growth or engagement that could give them a sense of its operations. And it says it has little intention of doing so.
Outside firms estimate Truth Social received about five million visits in February. By comparison, Elon Musk’s X, formerly Twitter, and recently valued by one investor at about $14bn, received more than 100 million visits.
Analysts said Digital World was a prime example of a “meme stock”, in which the share price is divorced from a company’s fundamentals – and near-destined to fall, eventually.
“With Trump Media, I expect that it will collapse but whether it’s going to occur a week from now or two years from now and how rapidly… those things are really difficult to predict,” said University of Florida finance professor Jay Ritter, who tracks public listings.
Marco Iachini, senior vice president of research at Vanda Securities, said individual investors piled into Digital World stock after the Trump deal was announced, and again in January after he won the Iowa primary.
Ahead of the vote this week, he said there had been less activity, a sign that professional firms might be the ones driving the trading.
Whatever is motivating buyers, Mr Trump, whose main contributions to Trump Media have been his name and posts on the platform, appears poised to be the top beneficiary.
“It’s an enormous transfer of value from [investors]… to Trump, which stands to be extremely lucrative for him,” says Michael Ohlrogge, a law professor at New York University who has studied listings of companies such as Trump Media.
