Content Marketing Campaigns That Crushed It (And Why)
Ever seen a content marketing campaign that made you stop scrolling, click through, or say, “Wow, that was smart”?
The best content marketing campaigns don’t just rack up likes—they drive real business results. They entertain, inform, inspire, and convert. But what sets them apart from the rest?
Let’s break down 5 content marketing campaigns that crushed it, why they worked, and what you can learn from them for your own strategy.
1. Spotify Wrapped: Personalization Meets Shareability
What it is: Every December, Spotify gives users a personalized breakdown of their listening habits—top songs, artists, genres, and more—all wrapped up in vibrant, shareable graphics.
Why was it crushed?
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Personalized content that feels unique to every user
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Built-in virality—people want to share their results
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A genius mix of user data and storytelling
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Reinforces brand loyalty and keeps users talking during a key time of year
What to steal: If you have access to user data, use it to create personalized, engaging content that invites sharing.
2. Dove’s “Real Beauty Sketches” Campaign
What it is: Dove hired a forensic artist to draw women first based on how they described themselves, then based on how strangers described them. The difference was powerful.
Why it crushed:
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Tackled deep emotional themes around self-image
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Created a video that went viral—over 70M views on YouTube
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Aligned perfectly with Dove’s brand values of real beauty and confidence
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Sparked massive conversations on social media and in the press
What to steal: Emotions matter. Don’t be afraid to dig deep and create content that resonates on a human level.
3. HubSpot’s Inbound Marketing Library
What it is: HubSpot invested early in educational content—blogs, templates, guides, and videos—focused on helping marketers learn inbound strategies.
Why it crushed:
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Value-first content that solves real problems
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Drove massive organic traffic through SEO
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Fueled lead generation with free gated resources
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Positioned HubSpot as a thought leader in inbound marketing
What to steal: Be the go-to resource in your niche. Long-term content investment pays off when it’s useful and consistent.
4. Airbnb’s “We Accept” Campaigns
What it is: In response to a divisive political climate, Airbnb launched a campaign emphasizing diversity, inclusion, and belonging.
Why it crushed:
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Took a strong values-driven stance
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Used powerful storytelling to elevate voices and build emotional resonance
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Integrated across video, blog, PR, and social channels
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Reinforced their core mission: “Belong anywhere.”
What to steal: Know what your brand stands for, and reflect that in your content. Authenticity builds trust.
5. Mailchimp Presents: Original Content for Small Business Owners
What it is: Mailchimp launched a branded entertainment platform filled with original series, documentaries, and podcasts made for entrepreneurs.
Why it crushed:
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Took a media company approach to content marketing
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Targeted niche audience (small business owners) with stories they care about
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Elevated the brand far beyond email marketing
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Created binge-worthy, brand-aligned entertainment
What to steal: Don’t be afraid to go big. Think beyond blogs and social posts—podcasts, video series, and mini-docs can set your brand apart.
Final Takeaways on Content Marketing Campaigns That Crushed It (And Why)
The best content marketing campaigns:
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Solve real problems or deliver true entertainment
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Are deeply aligned with brand values and audience needs
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Often tap into emotion, data, or strong storytelling
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Use integrated channels for maximum reach and impact
You don’t need a massive budget to crush it—you need a smart idea, consistency, and a deep understanding of your audience.
Ready to create your own standout campaign? Use these examples as inspiration and aim for content that informs, moves, or delights. The results will follow.
