How to Create a Facebook Business Page in 7 Steps
What is a Facebook Business Page?
A Facebook Business Page is a free opportunity for businesses to grow brand awareness and produce sales on Facebook. A Facebook Page for your business is a large way of connecting with customers and also have access to new ones.
How to Create a Facebook Business Page
Facebook Business Pages are easy to create. To create a Facebook Business Page, Log into your personal Facebook account, click “Create a Page” from the drop-down menu, and then follow the steps to build out your business profile.
Though, learning how to create a basic Facebook Business Page is easy, it can be difficult to set up your page optimally and manage it on an ongoing basis. Fiverr is a great place to find a freelancer who can help you develop your Facebook Business Page, create custom content to engage potential customers, and maintain your Facebook page so you can concentrate on running your business.
But as a start-up, you might have to get this done by yourself at the beginning. After you have expanded your business, you can hire the service of a social media manager to create professional contents for your business and also handle your Facebook advertising.
Follow these 7 steps below to learn how to create a Facebook business page:
1. Register for a Facebook Business Page
Facebook business pages can only be created with a personal Facebook account. To do this, you will need to log in to your Facebook account. In the right-hand side of the blue toolbar, find and click the “Create” button.
Select “Page” from the Menu
After clicking “Create,” a drop-down list will appear, Select the first option, “Page,” to create your Facebook Business Page.
Choose a Page Category
You will have the option between two page categories–a “Business or Brand” or “Community or Public Figure.” Most for-profit businesses will want to choose Brand or Business.
2. Enter Your Business Information
Tell Facebook what you want the name of your business page to be. This should match your actual business name. Then, pick a business category that best describes what your business offers. For example, a clothing company could enter “Clothing,” which will then pre-populate a list of related options for you to choose from.
3. Upload Your Profile Picture & Cover Photo
Next, select a photo that you want to use as the profile picture for your business page. Although businesses often use their logos as profile pictures, you can use any photo that best represents your business and your business’ branding. Be sure that your image is clear and doesn’t get cropped.
Fiverr is a great place to start if you don’t have an image in mind that you’d like to use or in need of a new one. There you’ll find freelance experts who can design a professional profile picture for you, whether it’s a logo, or another image, at an affordable price.
Next, upload a cover photo. A cover photo is the background image that appears on your Facebook Business Page, just like your personal Facebook account. You want your cover photo to be very attractive while representing your business. Your cover photo should measure at least 400 pixels wide by 150 pixels tall. Check out our list of Facebook page templates for your small business.
If you have difficulty finding a cover image, you can create one for free using Canva. It has many Facebook cover templates that you can easily customize with no graphic design skills or knowledge.
4. Invite Friends to Like Your Page
Facebook will suggest you invite your current Facebook friends from your personal account to like your new business page. Existing Facebook friends can provide a good initial base of likes for a new Facebook Business Page, so it is advisable to go ahead and do this. It’s either you click the pop-up prompt, or invite friends from your “…” button from your business page as shown below.
5. Include Additional Business Details
In the left-hand menu, find and select “About.” Here is where you will enter information that tells readers about your business, from ways to contact you to your products or menu. Enter all relevant information, such as your website, hours, and contact information.
A business’ Facebook page can rank higher than their website in organic searches, due to Facebook’s domain authority. Keeping this in mind, it’s important to include all information, as it may be a potential customer’s first point of reference for your business.
6. Add a Button to Your Page
Once you have filled in all of your important information into your Facebook business page, you will want to add a button to your page, which will appear in the top right-hand of your business page below your cover photo. This acts as your Facebook page’s call-to-action (CTA) and is free to use. Including a relevant one to your business can help increase leads, and in return, increase sales. To do this, click the blue “+ Add a Button” option on the left-hand side of your page below your cover image.
There are four types of buttons you can choose from: Book with You, Contact You, Learn More, Shop, or Download. Choose the button type that best suits your business. For example, a hair salon would likely want to use the Book with You option, whereas a brand selling products would find the Shop option a better fit.
7. Market Your Facebook Business Page by Being Active on Facebook
Creating a Facebook Business Page is just the first step to using Facebook marketing for your business. To market and grow your Facebook audience, you will need to be active. For example, you will not only want to be consistent in posting on your page, but you will also want to actively participate in relevant groups where your target audience is likely to spend their time.
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