How to Start an Email List from Scratch (Even If You Have Zero Subscribers)
If you’re building a business, creating content, or planning to sell anything online, there’s one thing you need to be doing from day one:
Building your email list.
Why? Because your email list is the only audience you truly own. Social platforms can change their algorithms, but your email list. That’s yours. It’s personal, direct, and high-converting — and it can become the most powerful asset in your business.
The best part? You don’t need a big following or a fancy funnel to start. You just need a plan — and that’s exactly what we’re walking through today.
Here’s how to start an email list from scratch, step by step.
Step 1: Pick an Email Marketing Platform
First things first — you need a place to collect and send emails. That’s where an email marketing platform comes in.
Here are a few beginner-friendly options to get you started:
MailerLite – simple, affordable, great for automation
ConvertKit – built for creators, very user-friendly
Flodesk – beautiful email designs, flat pricing
Mailchimp – well-known, decent free plan
Choose one that fits your budget and feels easy to use. Don’t overthink it — you can always switch later!
Step 2: Create a Simple Lead Magnet
People are way more likely to join your list if you offer them something valuable in return. That’s where a lead magnet comes in — a freebie you give in exchange for their email.
Here are a few easy ideas:
A checklist or cheat sheet
A short guide or mini ebook
A template or swipe file
A quiz with results delivered by email
A discount or special offer (for product-based businesses)
Pro Tip: Keep it quick and focused. A single-page PDF is often enough!
Step 3: Set Up a Landing Page or Signup Form
Now that you have something to offer, you need a place for people to sign up.
Most email platforms let you create:
Landing pages – standalone pages where you promote your freebie
Embedded forms – add these to your website, blog, or sales pages
Pop-ups – timed or scroll-based opt-ins on your site
Make sure your signup form clearly says:
What they’re getting
Why it’s valuable
That they’re joining your email list
Example:
“ Download the Free Content Calendar Template + get weekly tips on growing your brand.”
Step 4: Set Up a Welcome Email
Don’t leave people hanging! As soon as someone joins your list, you want to send a welcome email to:
Deliver the freebie
Say thanks
Introduce yourself or your brand
Let them know what kind of emails to expect
This is your first impression — make it warm, friendly, and helpful.
Step 5: Share Your Signup Link Everywhere
Now that everything’s in place, it’s time to grow your list!
Here’s where you can promote your freebie/signup link:
Your social media bios (Instagram, TikTok, LinkedIn, etc.)
At the end of every blog post
In your YouTube video descriptions
On your homepage or sidebar
As a P.S. in your email signature
In your Instagram Stories or Reels
Inside your Facebook group or online community
Pro Tip: Talk about your freebie consistently — not just once. Show how it helps, share sneak peeks, and use it as a CTA in your content.
Bonus Tips for Growing Faster
Make it easy to say yes. Keep your opt-in form short and simple (just name + email is enough).
Promote it often. You don’t need a ton of content — just keep pointing back to your freebie!
Be consistent. Even if you only have 5 subscribers, treat them like VIPs. Send value regularly and keep showing up.
You’re Ready to Grow
Starting an email list from scratch can feel intimidating, but with the right steps, it’s 100% doable (even with zero audience).
To recap:
Choose an email marketing platform
Create a simple, helpful freebie
Build a landing page or opt-in form
Send a warm, helpful welcome email
Share your signup link everywhere
