Major categories of cosmetics business in Nigeria:
The significant categories of the marketplace and the goods people are purchasing is Cosmetics.
The cosmetics business also known as the beauty Business could be broken down into different groups, such as:
Hair care:
Based on overall quotes, around 20% of cosmetic products offered in the marketplace are hair care solutions.
This class includes all products used to create human hair clean and attractive e.g shampoos, pomade, hair dyes, conditioners, dyes and coloring, relaxers and hair styling products.
The largest spenders in this class are beauty salons and barbershops and girls using a broad assortment of the products.
Recent trend trends also have increased the total amount of spending by guys in this group with the growing prevalence of dreadlocks, Sporting Waves and ‘afro’ hair designs that need more hair care and care.
Make up
Make upward which can be commonly known as decorative makeup includes a vast assortment of goods used especially by girls on the face, lips, eyes and nails.
This class is so advised that there are numerous niches catering to many particular needs.
The ordinary products within this class are: lipsticks, concealers, foundation, face powder, blushes, mascara, eyeliners, nail polish and make up removers.
Besides a lot of global designer brands from the marketplace likeMaybelline, Clinique etc, many African-grown and promising cosmetics brands such as Nigeria’s House of Tara and also Kenya’s Suzie Beauty lineup have become quite profitable.
Skin care
The skincare products class is the biggest and most diverse sector of the cosmetic marketplace with many competing formulations, brands and products.
The requirements of different varieties of human skin — dry, normal, oily and sensitive skin — is mostly responsible for its size and wide range of skincare products in the African marketplace, also there are a lot of local and worldwide brands publishing new and more appealing products each year.
Almost 30 percent of all cosmetic products offered in this market annually are from the skin care group including body lotions, skin lotions, cleansers, toners, anti-acne, cosmetic and anti-aging products.
The growing tendency of using skin lightening or ‘whitening’ products among young African American men and women can also be feeding the frenzy of need that’s made the skincare products class a multi-billion dollar enterprise.
Fragrances
‘Fragrances’ comprise all combinations of essential oils and aromatic chemicals that provide the human body a nice scent.
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Of all of the cosmetic bands, the Fragrances category is closely dominated by leading designer and celebrity brands. The majority of the available variations within our open markets are usually knockoffs.
