Common Email Marketing Mistakes (And How to Fix Them) Email marketing is one of the most powerful tools in your business toolbox—but only if you’re using it right. Too often,…

A/B Testing Your Emails: What to Test and Why It Matters You’ve crafted the perfect email. The design is slick, the copy is compelling, and the offer is irresistible. But……

How to Use Email to Nurture Leads Into Paying Customers You’ve got a lead. They signed up for your freebie, downloaded your checklist, or joined your newsletter. That’s a great first…

5 Email Automations Every Business Should Set Up (and Why They Matter) If you manually send every email to your audience, you’re working too hard. Email automation business isn’t just…

Vlog Post: How Long Should Your Emails Be? Short vs. Long-Form Emails If you’ve ever sat down to write an email and thought, “Is this too short? Or way too…

The Psychology Behind What Makes People Open Emails You spend time writing the perfect email, crafting valuable content, and designing the layout, but if no one opens it, none of…