If you want to expand your business, promote your products, or basically survive in the cut-throat world of business, it is essential for you to enter foreign markets and reach the consumers there. However, in order to do so, it is essential for your business to boast of translation equipment. How else would you be able to communicate with people of other races that speak other languages? Without straying away from the topic any further, here are top 5 reasons to provide translation services at your next conference.
- Not everyone speaks English
English has been widely regarded and considered as the language of businesses for several years. However, the business landscape has changed a lot in recent years. Currently, Mandarin is the most widely spoken language in the world. And, it would be foolish of you to not target the Chinese audience. After all, China boasts of one of the fastest growing economies in the world. If you want your Chinese audience to know about your business and market, you will need to provide translation services at your next conference.
- Gives excellent accuracy
Of course, it is possible for you to use free and automatic tools. However, those tools don’t have the best accuracy rate. They only scratch the surface and give a gist of whatever you are translating, which is not ideal for any business. Automated tools often only give literal translations, which can sound peculiar, incoherent and even rude at times. When KFC first ventured into the Chinese market and had its ¨Finger-Lickin Good¨ slogan translated literally, it translated into ¨We’ll eat your fingers off.¨ Now, if you don’t want to be embarrassed like KFC, you should provide translation services at your next conference.
- Why should you hire translation services? For their resources of course!
Translation services have numerous tools and resources at their disposal. In addition to providing document translation, many of these companies also offer website development services, desktop publishing and localization in several languages. If you want to promote your brand to the consumers in emerging foreign markets, you will require professional translation services.
- To build more connections and contacts
If you provide translation services at your next conference, you will be able to build networks, connections, and contacts with influential business people from other parts of the world. Translation equipment completely eliminates any kind of language barrier, and decreases the chances of having your translations misinterpreted. Basically, translation equipment decreases the chances for misunderstandings, breaches in local etiquette, faux pas, and other unknowable cultural gaffes.
- Other reasons
When you hire translation services, you won´t have to worry about setting up the translation equipment anymore. Translation services will also provide a professional debriefing, allowing you to simply concentrate on your own concerns while the translation services handle the post-event clean-up.