3 Creative Ways to Market Your Business
Marketing a business is quite challenging, especially for startups with limited capital. Moreover, various marketing strategies are not that obvious to many business people. You need not spend much to compete with big business brands in your bid to win over clients. You just have to up your creativity game and how you market your services to the mass population. Here are some resourceful marketing strategies you could exploit to grow your business:
1) Branding Through Embroidery
Branded uniforms work magic. With a strategically embroidered logo and a business mission, slogan, or vision, your company comes off as a serious business entity that is well established and focused. Branded uniforms boost a business’ credibility.
Look for an affordable professional to come up with a unique logo for your business. Also, check that your uniform’s color stands out amongst your competitors or your next-door neighbors down the block.
There are many experts embroiders out there. Many companies will give you the opportunity to go through some of their samples. You are at liberty to choose the font that excites you as well as to pick the font or image colors you like. If you are in Texas, many credible San Marcos embroidery service providers can quickly brand your business apparels, caps, and even hooded sweatshirts.
2) Boost Your Business’ Social Media Presence
There are approximately ten times more people on social media today than there were in the previous decade. Each social media platform has its unique features that capture the attention of those who use it frequently. You do not have to sign up to every platform out there. Choose two or three platforms that work for you and grow your brand there. Learn ways to boost engagement then reroute that traffic to your business’ products or services.
Across almost all social media platforms, the content that elicits most engagements is videos. You need to exploit this and fill the demand. Create engaging videos of your services or products and post that content across your business accounts. It would help if you were extra active. Juggle between videos and images to achieve a target of at least three posts per day.
3) Initiate Contests and Giveaways
People love free things! Create contests that are aimed at growing your numbers on social media or building up that email list database. Through the promise of a giveaway, you will gain more potential customers, and your brand awareness will surge.
Giveaways could be as simple as notebooks. If you have a bigger budget that will not mess your business revenues, you could go with electronics such as phones. Your products or services could also be rewards. You could offer them free of charge to a few lucky winners or offer persuasive discounts to give potential customers a chance to try them out.
Another modern way of creating contests is by creating a ‘challenge’ around your product or service. You then create a compelling hashtag around it. To give it a head start, you give it a boost using paid ads and wait for it to go viral.
