In 2016, avid sneaker collector Javaris Neely had a desire to do mission work and decided to turn his own love of footwear into a business that benefits others.
The entrepreneur and owner of Tiki Clothing Company Desired to create an Excellent sneaker Which Was also cheap for those less fortunate and trying to budget their money.
To get started, Neely marketed his own set of Kanye West YEEZY 350 boost “Turtle Doves” to raise funds for manufacturing and production prices For WaveRunner I’s. Design and manufacturing took approximately six months and Neely introduced the WaveRunner I am at a retail cost of $50 in February 2016. With no Massive branding, Neely still managed to sell $150 pairs Of his sneakers.
“All you need is drive. With drive comes the hustle, dedication & commitment. That desire and mindset alone will make you more creative and more resourceful, and that will help you get further in life faster,” he said.
The WaveRunner II’s are 6.8 oz, making it one of the lightest sneakers on the market. Neely said his focus for the latest model was on cause, function, fashion and fun.
“I believe the sneakers will bring our customers inspiration to everyday life. If you dream it, you can achieve it,” Neely explains.
Neely successfully turned his passion into a business and is also giving back to the community. For every WaveRunner II purchase, Tiki Clothing Company will donate percentage of footwear & apparel sales to local charities that fight poverty. Along with the donation, the company will also donate sneakers, clothes and more to families in need.