Aderonke Bamidele's Blog
  • Home
  • Digital Marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • PPC Advertising
  • SEO
  • Home
  • About Me
  • Contact Me
  • Privacy Policy
  • Terms of use

Aderonke Bamidele's Blog

Banner
  • Home
  • Digital Marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • PPC Advertising
  • SEO

How to Write Subject Lines That Actually Get Clicked

How to Write Subject Lines That Actually Get Clicked

How to Write Subject Lines That Actually Get Clicked

You’ve written the perfect email packed with value, irresistible offers, and a killer CTA. But if your subject line flops, none of that matters.

Your subject line is the first (and sometimes only) chance to grab attention and get that all-important click.

So how do you write subject lines that rise above the noise in a crowded inbox?

Let’s break it down with simple tips, real examples, and proven strategies that actually work.


 Why Subject Lines Matter So Much

Think of your subject line as the headline of your email.

 If it’s boring, vague, or spammy? Delete.
 If it’s clear, compelling, and curiosity-driven? Click.

It’s that simple.

Your open rate is directly tied to your subject line.
A strong one boosts engagement. A weak one tanks your email before it’s even opened.


 7 Key Ingredients of Click-Worthy Subject Lines

Here’s what high-performing subject lines tend to have in common:


1. Clarity > Cleverness

People should instantly know what the email is about.

✅ Clear: “Free Guide: How to Start Your Email List”
❌ Confusing: “Your inbox will thank you later…”

Cute is fine — but clarity wins every time.


2. Curiosity

Pique interest without being clickbaity.

✅ “The #1 mistake most email marketers make”
✅ “You won’t believe what happened after day 30”
❌ “Click this or else…”

Give just enough to make them want more.


3. Urgency + Scarcity

Make them feel like now is the time to act.

✅ “Last chance to grab your spot (closing tonight)”
✅ “Only 2 hours left to get 50% off”

But use this sparingly — fake urgency kills trust.


4. Personalization

Use their name or reference their interest.

✅ “Hey Sarah, still thinking about starting a podcast?”
✅ “Struggling with low open rates? This might help.”

Most email platforms make personalization easy — use it!


5. Numbers + Lists

Numbers add structure and promise something bite-sized.

✅ “5 email tweaks that boosted our CTR by 40%”
✅ “3 ways to grow your list without paid ads”

They also stand out visually in the inbox.


6. Questions

A good question makes the reader pause and reflect.

✅ “Are you sending emails no one’s opening?”
✅ “What’s holding back your email growth?”

Questions feel conversational and naturally invite a click.


7. Short & Sweet

Aim for 6–10 words or under 50 characters.

✅ “Your free download is inside”
✅ “Ready to grow your list?”

Mobile screens cut off long subject lines — keep it tight.


 Real Subject Line Examples You Can Steal

Here’s a mini swipe file to inspire your next email:

Goal Subject Line Example
Deliver a freebie “Here’s your free workbook ”
Promote a webinar “Going live in 1 hour – don’t miss this”
Sell a product “20% off ends tonight (your last reminder)”
Re-engage cold leads “Still interested in growing your list?”
Build trust “What I wish I knew starting out”
Educate “3 ways to boost open rates today”

 Words to Avoid (That Might Trigger Spam Filters)

Stay away from these spammy red flags — they could land you in the junk folder:

 “Free!!!” (especially with multiple exclamations)
 “Make money fast”
 “Act now!!!”
 ALL CAPS
 Emojis overload

Instead, keep it authentic, helpful, and human.


 Bonus Tip: A/B Test Your Subject Lines

Most email platforms let you test two subject lines against each other.
Use this to find out what your audience actually responds to.

Try testing:

  • Personal vs. non-personal

  • Urgency vs. curiosity

  • Short vs. long

Let data guide you.


✅ Final Thoughts

The best subject lines don’t try to trick or hype. They match the value inside the email, speak directly to your reader, and make them want to click.

So next time you write an email, don’t rush the subject line.
Test it. Trim it. Make it work just as hard as the content it’s introducing.

Because if no one opens your email… it might as well not exist.

How to Write Subject Lines That Actually Get Clicked was last modified: April 15th, 2025 by ABBStaff-Mayowa
0
Facebook Twitter Google + Pinterest
atoluwashe@gmail.com'
ABBStaff-Mayowa

How to Write a Strategic Email Marketing Plan
previous post
How to Write a Strategic Email Marketing Plan
The 4 Types of Emails You Should Be Sending Regularly
next post
The 4 Types of Emails You Should Be Sending Regularly

You may also like

How to Start an Email List from...

Vlog Post: How Long Should Your Emails...

The 4 Types of Emails You Should...

3 Email Templates You Can Use Today...

Email Marketing Terms You Need to Know...

How Often Should You Email Your List?...

Segmenting Your Email List: What It Is...

Email Marketing Metrics That Actually Matter (And...

What Makes a Great Welcome Email (With...

How to Write a Strategic Email Marketing...

Leave a Comment

Keep in touch

Facebook Twitter Google + Instagram Pinterest Linkedin Youtube Email RSS
Aderonke Bamidele's Blog

Recent Posts

  • Digital Marketing in Your Niche: Tailoring Strategy for B2B, Healthcare, SaaS & More

  • Creating a Digital Marketing Calendar for Your Team

  • Industry Case Studies: Digital Campaigns That Crushed It

  • Best Free & Paid Courses to Learn Digital Marketing

  • How to Do a Digital Marketing Audit

About Me

About Me

As a digital marketing consultant, I specialize in crafting innovative online strategies, optimizing digital presence, and driving engagement across various platforms. Passionate about leveraging technology and data-driven insights to enhance brand growth, I thrive on creating impactful digital experiences that connect with audiences.

Popular Posts

  • Affiliate Marketing Business – Make Sustainable Income Online Selling Other People’s Products

  • Make Money Online|Online Income Opportunities For Nigerians

  • REVEALED! How to Open A PayPal Account In Nigeria And Receive Payments

  • Blogging For Cash- How To Start A Blog That Makes Money

  • How To Start A Profitable Importation Business | Ecommerce Business Guide

Stay up to date

Subscribe for email updates



Give consent that we may collect and use your data.

0% Complete
  • Facebook
  • Twitter
  • Google +
  • Instagram
  • Pinterest
  • Linkedin
  • Youtube
  • Email
  • RSS
Footer Logo
  • Home
  • About Me
  • Contact Me
  • Privacy Policy
  • Terms of use

©2025 - Aderonke Bamidele's Blog. All Rights Reserved. Designed and Developed by ABB


Back To Top