Retargeting Ads: How to Win Back Lost Clicks You’ve done the hard work: your ad caught someone’s eye, they clicked through to your site… and then, they left without converting. …
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Running a great PPC campaign isn’t just about writing killer ads—it’s about showing those ads to the right people at the right time. That’s where audience targeting comes in. Today’s…
The Importance of Landing Pages in PPC Success Imagine clicking on an ad that promises “50% off your first order,” but when you land on the site, it’s the homepage…
How to Create a PPC Budget (And Avoid Overspending) Running PPC campaigns without a clear budget is like shopping without checking your bank account—things can spiral fast. But setting the…
Keyword Match Types Explained: Broad, Phrase, Exact & Negative When it comes to running successful PPC campaigns—especially on Google Ads—your keywords are everything. But choosing the right keywords isn’t just…
Launching a PPC campaign without clear goals is like driving with your eyes closed—you’ll burn through your budget and have no idea where you’re headed. The most successful PPC campaigns…