How to Create Engaging Infographics That Get Shared
In the age of scrolls and swipes, your content has seconds to grab attention. Enter the infographic: a content marketer’s secret weapon for turning complex ideas into visually engaging, share-worthy content.
Infographics are powerful because they mix data, design, and storytelling into one highly digestible format. But with so much content out there, how do you make infographics that actually get noticed—and shared?
Let’s break it down.
Why Infographics Still Work in 2025
Infographics are far from dead. They’re more relevant than ever:
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People retain 65% of visual info vs. just 10% of written content
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They’re ideal for mobile users who skim
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They’re highly shareable on social media, blogs, and email
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They boost SEO, especially when embedded in blog posts with keyword-rich descriptions
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Visual content gets up to 94% more views than text-only content
When done right, infographics turn dry stats into engaging stories—and viewers into sharers.
✅ Key Elements of an Effective Infographic
To create an infographic people want to share, you need a few core ingredients:
1. A Clear, Focused Topic
Don’t try to cover everything. The best infographics are centered around one clear idea:
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“The Evolution of Social Media Algorithms”
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“How Remote Work Has Changed Productivity”
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“A Beginner’s Guide to Email Marketing Metrics”
2. Data That Backs It Up
Solid infographics are grounded in facts. Use:
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Industry reports
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Original research
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Case studies
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Credible third-party sources
Pro tip: Always cite your data sources at the bottom of the infographic.
3. A Strong Visual Hierarchy
Make it easy to scan. Use:
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Headers, subheaders, and numbered sections
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Icons and illustrations to break up text
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Contrasting colors to guide the eye
4. On-Brand Design
Use your brand colors, fonts, and voice. A recognizable look helps build trust and cohesion across all your content.
5. A Clear CTA
Encourage action at the end:
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“Share this on LinkedIn”
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“Download the full report”
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“Book a call to learn more”
Tools to Create Stunning Infographics (No Designer Required)
You don’t need to be a graphic designer to create scroll-stopping visuals. Try these:
Design Tools:
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Canva – Templates galore, beginner-friendly
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Piktochart – Great for data-focused visuals
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Venngage – Ideal for reports and professional infographics
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Visme – Interactive infographics and presentations
Data Visualization Tools:
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Flourish – Create beautiful interactive charts
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ChartBlocks – Build custom charts to embed in infographics
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Infogram – Visualize complex data sets
Tips to Make Your Infographic Go Viral
Here’s how to boost shares and visibility:
1. Keep It Mobile-Friendly
Infographics are often viewed on phones. Choose vertical layouts, use large text, and avoid clutter.
2. Tell a Story
Don’t just list data. Create a narrative flow:
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Problem → Data → Solution
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Past → Present → Future
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Process → Outcome
3. Use a Catchy Title
Your infographic title should hook the reader and include keywords when possible.
4. Include Social Sharing Buttons
When embedding on your blog or landing page, make it easy to share with one click.
5. Repurpose the Content
Break it into carousel posts for Instagram, slides for LinkedIn, or short-form videos that highlight key stats.
Bonus: Repurposing Your Infographic
One great infographic can fuel lots of content:
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Turn sections into bite-sized graphics for social media
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Use it in presentations or pitch decks
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Break it down into an email series
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Add narration for a video version
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Use it to support blog posts or gated content
Think of your infographic as a content engine—not just a one-time asset.
Final Thoughts
Creating an infographic isn’t about stuffing stats into a template—it’s about crafting a visual experience that educates, entertains, and inspires action.
If you focus on clarity, design, and audience value, your infographic won’t just sit on your site—it’ll travel.
